Facebook is the preferred place for 97% of marketers to run paid ads because Facebook boasts the largest user-base of any social network and one of the most engaged. Combine that with the fact that Facebook’s ad targeting is insanely in-depth and ...
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Asked: In: Digital Marketing
Created a website for a local audience and now I am looking for a method to drive traffic.
The biggest hurdle with Facebook Ads is that it's confusing. Bottom line. If you don't understand the platform, and the many ad options it's difficult. As well it's also not easy for people to understand the marketing process. Simply put you need to understand who your audience is, how to target theRead more
The biggest hurdle with Facebook Ads is that it’s confusing. Bottom line.
If you don’t understand the platform, and the many ad options it’s difficult. As well it’s also not easy for people to understand the marketing process. Simply put you need to understand who your audience is, how to target them, what your ad should say and what you want to achieve.
There are different ad types which can help you get video views, increase direct messages, drive traffic to a website, get leads, sell products and more. Understanding what your overall goal is, that’s the first step.
Next you need to be clear on who your audience is. Crystal Clear.
You need to also be clear on what the value of a lead is. This helps you know if your making money at the end of the day. If you know what a lead or sale is worth, you will know what you can spend on advertising to at least break even, but the goal is to pay less on ads than it costs for your product/service.
Understanding this will help you figure out how much to spend, how to target, what your ads should say, how they should be setup.
The next hurdle is understanding how to monitor Facebook Ads to know if they are working and what to change or tweak to improve your results. This mainly comes with continually testing new variations.See less