Video has always been around. In fact, its marketing potential has always been apparent to a lot of online marketing professionals. You only need to go back to the days of RealPlayer to understand the hype surrounding video marketing even back then.
The truth is video marketing’s promise has always been well known, but what makes today so different is the fact that we now have the technology to deliver on these promises.
People have always been talking about how awesome video marketing could be, but it was all just theory.
What exactly is effective video marketing? What’s the big deal? Well, it really all boils down to conversions.
You can try video marketing, but that’s not going to put food on your table. You have to do “effective” video marketing. There is a difference.
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays
you or enter their email address or zip code into a form. Whatever the case may be, the video convinces whoever is watching to take action that somehow, someway leads to you making money.
Clear enough? Well, video can do this in one of two ways. Either it converts the viewer directly or the video is part of the conversion process. Maybe it happens immediately or it can take some time. Whatever the case may be, video plays a role.
The information I shared with you here enables you to take your video marketing results to the next level. You have to make sure you customize it to fit your circumstances however.
Only you know your niche backwards and forwards.
At least that’s how well you should be familiar with your niche.
The bottom line is the more you do something, the better you get at it. So, keep experimenting, stay hungry, stay curious and, eventually, victory will be yours. I wish you nothing but the greatest success!