Here is a how-to marketing guide to Twitter. Twitter has become a crucial platform for small and large-sized businesses. Look around you; almost every brand you see is undoubtedly on Twitter. Why? Because 55% of users turn to social media to look for products and Twitter is one of the five most important social media platforms. That’s why it’s essential to boost your Twitter presence in 2020.
Twitter has a wide spread of users when it comes to age and background. Maintain a continuous conversation with consumers with Twitter. While often used for news and politics, many brands have taken advantage of Twitter’s endless stream of information.
SET YOUR GOALS WITH THIS MARKETING GUIDE TO TWITTER
What do you hope to use your Twitter platforms to do? Whether it is to increase sales, raise brand awareness, or to improve public opinion it is important to create a goal. Goals must be SMART: specific, measurable, attainable, realistic, and time-bound.
Be sure to take time to evaluate whether you have met your goals every month. So, if you have or have not, ensure that you recalibrate your goals to be more obtainable or more rigorous.
RESEARCH TWITTER BEFORE GETTING STARTED
Creating an effective strategy requires ample research on the part of the business or brand. An effective strategy connects your goals with your target audience. To do this it is imperative to understand your target audience.
Recognize what is appealing and create an overarching method for implementing it into all of the platforms you pursue. In addition, gather the resources you need in order to create the content that appeals to your target audience.
HOW TO WRITE ENGAGING CONTENT FOR TWITTER
Writing content for twitter is a little different from other social media platforms. Twitter doesn’t allow a bunch of room for chatter, so it’s important to be engaging and let your content rest on that. Since tweets are only 140 characters (not counting the recent updates to that limit), you’ll need to pack all of your efforts into a small space.
Watch this video on marketing guide to Twitter content writing.
The best bet to be engaging in this type of climate is to speak directly to your target audience. When your Tweets are highly customized and personalized, they’ll have an easier time capturing your readers’ attention and will survive Twitter’s inherently short content lifespan (which is only 18 minutes) a bit more effectively.
To keep your tone helpful and friendly, be sure to talk with people rather than talking at them. While it’s easy to feel like the people on Twitter are some distant crowd you’ll never meet, thinking of them as your friends and relatives can help you craft a voice that’s welcoming and exciting.
HOW TO USE GIVEAWAYS TO DRIVE TRAFFIC WITH TWITTER
If you’re looking for a way to build more engagement on your Twitter page and rake in some sales along the way, look no further, this guide to twitter has the right marketing strategy. A Twitter giveaway may be the answer to your problem. And it’s a lot easier than you think.
Giveaways encourage more sales, followers, and engagement. You should drive your Twitter audience to a giveaway landing page. Here is an article on how to create a great landing page.
Before starting any type of giveaway, it’s important that you have a goal in mind or you’ll end up with unwanted results while missing the ones you need. Having a goal helps you to focus on how to get the most out of your giveaway and how to measure how successful your giveaway is.
For this giveaway, you can ask people to retweet your tweet to enter to win the giveaway. Taking it a step further you can also host a giveaway and ask people to retweet your tweet. The person with the most retweets of your post wins.