You may ask why use for Zoom for your Toronto business? At the time of writing this article, the world is gripped by the coronavirus pandemic making it difficult to meet with people face to face. As a result, the number of people using the Zoom platform has grown significantly as it provides them with a great way to connect with people during quarantine.
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Even after the pandemic there are many good reasons why you should use Zoom to grow your business and we will cover the most important ones here. The Zoom platform is very flexible and you can do a lot of things with it even with a free account.
Collaboration with your Team by using zoom for your Toronto business
A lot of businesses nowadays outsource specific tasks to freelancers who could be located anywhere in the world. If you have a small business then it is unlikely that you will have the budget to recruit web designers, copywriters, programmers and others. So it makes sense to outsource these kinds of roles.
Communication is very important with anyone that you have outsourced tasks to. You need to ensure that they fully understand what you need and it will help to explain to them the role that they are playing in the development of your business. Zoom meetings are a very convenient way of doing this.
Even if you have your own employees they may be located in different offices and it is far more cost effective to hold a Zoom meeting to discuss business then it is to have everyone travel to a single location. The bottom line here is that using Zoom for your Toronto business helps you to collaborate with your team better and save money and time in the process.
New Leads and Customers
You can use Zoom to generate leads and acquire new customers. The Zoom webinar platform is a great way to do this for example. You can also use Zoom meetings with your existing customers to generate more business from them. It’s no secret that every Marketer needs a video marketing platform to extend their reach and get their message across. Zoom is just another platform that all Toronto businesses must consider using for business growth.
Remember Maxqsoft can help when you need a professional video for your marketing presentation.
If you have a business that people around the world can benefit from then you must use Zoom to communicate with them. Even a local based business can benefit from using Zoom. There are many examples of where local businesses have used Zoom to provide their customers with a better service.
A good example of this is where a restaurant accepts Zoom calls to discuss menu options and specials etc. If you want to order food to be delivered to your home you can use Zoom to speak with the restaurant to ensure that you get exactly what you want.
Training with Zoom for your Toronto business
You can use the Zoom platform to train your students. Let’s say that you offer a training course on social media marketing. You can charge people to attend your live Zoom training sessions and then use the features within Zoom to deliver the training.
It is possible to train or coach with a one to one Zoom call or train a group with a Zoom meeting. You can share your screen to provide “over the shoulder training” and you can also use the whiteboard feature to explain concepts. Prepare a presentation on your computer and then share this with your students for learning. Zoom for your Toronto business
These are just three great ways that you can use Zoom for your Toronto business growth.. We recommend that you take a look at what Zoom can do and then identify how you can use it to your advantage.
How To Prepare For Great Zoom Events
Some Zoom events are unforgettable. The host comes across really well and the audience feels that they got great value from attending. Other Zoom events are dull and boring and all over the place resulting in a lot of the audience leaving the event early or just ending up confused.
There are some simple things that you can do to make all of your Zoom events unforgettable. Preparation for any group meeting is highly recommended as “winging it” on Zoom rarely provides a good result. If your audience detects that you are unprepared then they are going to be more likely to leave early or not take the action that you want.
What do you want to achieve with your Zoom Event?
This is the first question to ask yourself. You need to have a clear goal in mind for every Zoom event. If you are holding an internal collaboration meeting then what are the things that you want the attendees to take away from the meeting?
For a lead generation or customer acquisition event such as a Zoom webinar you need to decide how you will pitch your offer and how you will follow up with people after the event. You need to plan your presentation so that you provide the maximum value to your audience.
It is very important that you have everything prepared before you launch your event. Prepare your presentation slides and determine what other information you will need to share with your attendees. Maybe you will want to show them some web pages or an application? Also if you are going to share files then prepare these and have them ready in a folder.
If you are just going to use the whiteboard feature for your Zoom event then plan how you will use this and get your point across. We recommend that you use as many different methods as possible such as sharing your screen, the whiteboard, using the annotation tools etc so that you make your Zoom event memorable.
Use High Quality Equipment
Don’t try to conduct your Zoom events on the cheap. If your webcam is poor quality then this is going to turn off your audience very quickly. You are the host of the event and the audience will want to see you in all of your glory. Grainy video is not the way to go if you want a successful Zoom event.
The same is true for the audio quality of your event. Cheap microphones need to be avoided here. If your audience are struggling to hear what you are saying then they will leave the event in droves.
You do not have to spend a fortune on equipment for a great Zoom event. There are high quality webcams and microphones available for less than $100 each. Also you may want to consider investing in some good lighting so that your face is lit up properly. Bad lighting will mean a bad Zoom event.
Test your Meeting
Zoom provides you with the option to run a test meeting without any participants. If you are new to Zoom then we highly recommend that you do this. You can record this test meeting and then play it back to see what was good and what was not so good.